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About

Strength of Nature Global, LLC, is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, styling, and desires for Consumers of Color. The company’s brands including African Pride, Dream Kids, ElastaQP, SoyOYL, Profectiv, Relax & Refresh, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more brand information, visit www.elastaqp.com, www.profectiv.com, www.strengthofnature.com, www.smartperm.com, or www.mymegagrowth.com.

Our Mission

Strength of Nature™ Company is dedicated to consumer hair care education and the development and manufacture of innovative hair care solutions for Women of Color… and in particular, Women of African Descent. Profectiv™ scientists and cosmetologists have unlocked the primary causes to damage, leading the way for "customized" solutions that help prevent and guarantee to stop breakage, split-ends, and dryness by more than 80%.


About African Pride

Olive Miracle Deep Conditioning Hair Care helps provide moisture and nutrients the hair & scalp desires, because it helps replace the moisture and elasticity lost to styling and environmental factors. Naturally rich in vitamin E and other powerful antioxidants, African Pride Olive Miracle Deep Conditioning Hair Care helps restore and retain hair and scalp’s health, vitality and natural luster.


There are numerous benefits from Olive oil, which is the oily fat from the fruit of the olive tree, Oliva Europea, found originally in the Mediterranean. Scientists have found that Olive oil works to help heal, restore and protect our skin, hair, nails. Olive oil must go thru through extensive purifying processes to become useful as the fluid base for cosmetics, shampoos and moisturizers. African Pride formulators have worked tirelessly and successfully to find ways to incorporate this purified form in the new Olive Miracle hair care line to achieve dramatic results!


Our corporate website has been designed with you in mind - to help you discover the perfect combination of African Pride products that help prevent and correct your unique hair and scalp damage. Chemical processing, use of heat styling tools and even daily brushing & combing, damage hair in completely different ways. That's why each African Pride product is uniquely formulated to help stop specific types of damage.


Community Outreach

We also have an extensive and responsive Community outreach program, and we have successfully shipped African Pride product samples and product literature to Civic Outreach Centers, Churches, Salons, Hair Schools, etc. in targeted relief areas for Katrina and other national disasters, around the country… We intend to continue to support the relief efforts, by providing donated hair care products for impacted families, as long as we possibly can! Dedicated and highly experienced Field Sales & Merchandising Staff have offered their product knowledge and precious time, away from their families, by distributing products, and communicating Consumer needs to our corporate offices.

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